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“The Working Life – People and the Jobs They Do”
Birmingham Magazine
You can’t get far in Homewood without running
into a sign for Twin Construction, which is owned and run by twin
brothers William and David Siegel. Construction-business prodigies
at 25, the brothers have remodeled and expanded several homes in
Homewood and Vestavia, achieving remarkable name recognition in just
two short years.
The twins, originally from Atlanta, both
earned civil engineering degrees at Auburn University. After
graduation, David went to work for an Atlanta firm specializing in
residential renovation, but before long decided to start his own
business in Birmingham. William, then working for Southern Company,
already lived here. “William was about to renovate his kitchen, so I
knew I had a little bit of work to get started over here,” David
explains. “He let me sleep on his sofa while I worked on his house.”
David named his fledgling business Twin Construction – though it was
only one twin at first. William joined him in the business in
January.
Part of the twins’ strategy is to concentrate
jobs within small areas, so they can manage several at once. It also
gives their business good visibility in the neighborhoods while they
work.
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They also invest their own money to buy,
remodel and resell houses in the Homewood area. The twins say they
don’t turn much of a profit doing that, but it allows them to test
the waters with new contractors while continuing to get their name
out. “People see us and our trucks around all the time,” William
says. “They know we’re not going to go anywhere, which helps with
the confidence factor.”
The Siegels stress the “confidence factor”
because they suspect people are wary of contractors. “Construction
just has such a bad name,” David says. “As soon as they think of
renovating their house, people automatically think there’s a
contractor waiting to take them to the cleaners.” Encouraging
homeowners to talk to other contractors before making a decision,
the twins say their bids tend to be lower than average because they
have low overhead and make it their goal to win every job they bid
on.
William says he and his brother aren’t trying
to get rich, anyway – just make a living doing what they enjoy. “If
I can support a family,” he says, “We’re good to go.”
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